A summary of each of the client dashboard pages and their purposes
The client dashboard provides information such as:
1. The SEO Dashboard - This screen gives you an at-glance-view of the most important aspects of your campaign to help you understand quickly and succinctly how well you’re doing overall. To access this screen click the Dashboard tab on the left side of the screen(see A). The body of the Dashboard consists of nine cells that lay out the critical metrics and instructions (see B).
2. Keywords - This section of the Dashboard shows you everything you need to know about how your keywords are performing. You will see the complete history of each keyword in your campaign, including a screenshot of the date it reached page 1 of Google for the first time. To access this screen click the Keywords tab on the left side of the screen (see A). We track two types of keywords, Main and Halo (see B). For each keyword in your campaign, we track its Start Date, Start Rank, Current Rank, Start Page, and Current Page. Each column can be sorted according to the type of data it displays (date, rank, alphabetically, etc.) (see C). Click the blue View button to expand a chart that shows the page ranking history of a keyword (see D). Click this green button to view a screenshot of the first time a keyword reaches the first page of Google (see E). All of the information displayed on this screen can be exported to a .csv file (see F).
3. Work History - The Work History section of the Dashboard shows you a detailed breakdown of all the SEO work being performed as part of your campaign. You can easily see the quantity and type of work being done, as well as completion dates and the actual content of certain tasks. This screen can be accessed by clicking the Work History tab in the dark grey navigation bar on the left of the screen (see A). All-time breakdown of work completed, organized by category (see B). The main categories that our SEO tasks fall into, as well as a brief description (see C). A detailed list of work tickets we’ve completed for your campaign, including the date of completion and the work item completed. The current month of work is displayed by default, but you can select previous months or specific categories from the dropdown menus above (see D). For certain types of work like blog and article publication, we provide a link to the site where the work was posted. You can also click on the Details button to see the content that was created (see E).
4. Analytics - The Analytics screen gives you a detailed view of the organic traffic that has visited your site. You can view traffic overall, by city, by source, or by page on your site. This screen can be accessed by clicking the Analytics tab in the dark grey navigation bar on the left of the screen (see image 1, A). You can select the date range of traffic you want to view. Simply choose a start and end date, and press the View button (see image 1, B). Organic traffic shows the number of organic visits to your website each day (see image 1, C). Top Organic Traffic by City shows cities with the most organic visitors to your site (see image 1, D). Top Organic Traffic Sources shows sources that drove the most organic visits to your website (see image 2, A). Top Organic Traffic Pages shows pages on your website that received the greatest number of visitors from organic
traffic (see image 2, B).
5. Local Listings - The Local Listings screen is only available for clients who are optimizing their local profile for local search results. The data on this screen will provide deep insights into your visibility at the local level. This screen can be accessed by clicking the Local Listings tab in the dark grey navigation bar on the left of the screen (see image 1, A). The map shows a snapshot of your online map data. If consumers map your business, this is what they’ll find. You
can also see how your business name and contact information appear online in the top-left corner (see image 1, B). The Listings icons represent all the online business listings where your company is published. Many of these icons are clickable and will take you to either the live listing or a screenshot of the listing (see image 1, C). Device usage shows you which devices searchers are viewing your listings from. We can also tell you on which days people are viewing your listings, by device. Knowing how device usage skews for your target audience is invaluable information if you plan on doing any digital marketing (see image 2, A). If your Google Profile is synced, we can show you how many people viewed your Profile on search and maps in Google profile views (see image 2, B). Google customer actions is where you can see how many searchers got directions to your business, clicked to make phone call, or clicked into your site from your Google Profile page (see image 2, C). Google Phone calls by hour shows you the times of day that searchers clicked to call your business from your Google Profile page (see image 2, D).